The founders of In2It Training made this project so fun for me. They gave me an idea of what they wanted their brand color scheme to look like, and encouragement to try to work a piece of workout equipment into the logo. By the end of our initial phone call, I knew EXACTLY what the logo would look like, with the "2" formed into a dumbbell. The clients wanted a clean, approachable look to attract customers of all fitness levels, and we achieved that by avoiding the typical rugged, military look and sticking to cool colors and simple imagery.